Event Details

Date: 10July 2025 (Thursday)

Time: 11:00AM – 2:00 PM (CET)

Fee: $150

Online: ZOOM

By the end of the session, you won’t just understand storytelling—you’ll be ready to do it, confidently and ethically.

Have you ever heard a story that stayed with you long after it ended?

Stories help us understand each other. They invite us into someone else’s world, touch our hearts, and inspire action. In this 3-hour online workshop, you’ll learn practical, step-by-step methods to discover your most powerful stories, shape them with intention, and share them in ways that create genuine connection—and spark support.

Fundraising is about more than forms and figures.

It’s about people: real lives, real challenges, and real change. When you tell a true story from your work, you offer your audience a chance to walk in someone else’s shoes. That feeling of shared experience builds trust—and moves people to give.

You’ll start by understanding why storytelling works (and how our brains are wired for it). Then, through hands-on exercises, you’ll learn how to:

• Identify your strongest stories hiding inside your organization
• Align each story with your communication and fundraising goals
• Shape compelling narratives that feel natural and deeply human

What You’ll Learn

Module 1: Introduction to Storytelling

• What is storytelling, and what parts make a story complete?
• Why do stories connect so deeply with our feelings?
• How can you use stories to inspire donations and support?

Module 2: Your Communication Goals

• Why defining your goals and audience is the first step many skip
• How to decide what you want to achieve before choosing a story
• Exercises to sharpen your message and match it to the right people

Module 3: Building a Good Story

• The simple structure that almost every great story follows
• How the “hero’s journey” can guide your fundraising narrative
• Key elements that make a story believable, memorable, and motivating

Module 4: Practical Application

• How to pick the best stories to meet your goals and reach your audience
• Tools and tips for uncovering true stories within your organization
• Hands-on exercises: craft, test, and refine your story in real time

Who Should Join

• Fundraisers wanting fresh, hands-on skills
• Communications and marketing professionals in nonprofits
• Team leaders who seek to deepen donor engagement
• Anyone ready to turn data and facts into human stories

What’s Included in the Course Fee:

• Access to the recording of the session
• Additional Downloadable Resources
• Certificate of Completion

What’s Not Included:

• Any hidden additional costs to join the course – what you see is what you get!

Ready to tell stories that spark real support?