Estimated reading time: 5 minutes
by Gloria Martinez
Many businesses are still recovering from the downward spiral of 2020, while others are slowly returning to where they were pre-pandemic. In any case, if you’re in the midst of refocusing your efforts to bolster your business, you’re not alone. And regardless of the state of the pandemic, customer behavior and changes to our everyday routines aren’t going anywhere.
That’s why it’s essential to calibrate your marketing strategies to accommodate the “new normal” going forward. Discover in this article the path to strengthening your business through marketing!
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#1 Handle the Necessities
First of all, if you want to be able to market your company honestly and meet the new demands ahead of you, then you’ll need to ensure that you have made the changes necessary to your operations. For example, if you run a service-based business, have you implemented precautions that will help customers feel safe? If you run a goods-based business, have you changed your physical store to accommodate those needs? And are you offering curbside pickup and new purchasing options?
Another factor to consider is what business structure you are operating under. Do you have the proper liability protection and tax advantages in place? If not, consider forming an LLC. Since rules and regulations vary by state, it’s important to have a basic understanding of what you’re getting into when forming an LLC. Look to online resources to learn about what establishing an LLC costs, along with other essential details.
#2 Get Your Bearings
Analyzing your previous marketing strategies can prove valuable in planning for the future. Take a look at the channels, strategies, and data from all of your pre-pandemic marketing campaigns. Determine what was working best then, and double down on those efforts as you reopen now.
#3 Revamp Your Website
It’s never been more important to have a stellar website for your business. If you don’t have a professional website, have one built immediately. And even if you have a decent site in place, look for ways that you can take it to the next level. A refresh can go a long way in updating your web presence, and you can easily do this by adding additional content and images, or implementing an online store that’s simple to navigate.
You can also give your logo a makeover, which sends a strong message that you’re “new and improved.” Adobe Spark’s graphic logo design tools point you toward templates, fonts and images you can customize to fit your logo update, and all for free.
#4 Tap Into Local SEO
If you cater to a local market, your company should be utilizing local SEO tools regularly. These work much like general SEO tools, but they also factor in geographical information. Work with a marketing professional to devise and execute a local SEO strategy that will expose your business to customers in your area who are ready to purchase.
#5 Engage in Content Marketing
Content marketing is critical for businesses of all shapes and sizes. For example, maintaining a blog on your website can do wonders for your SEO efforts, help you establish your expertise in the industry, and ultimately lead to conversions and a boosted bottom line.
Companies like Creative Copy Indy can provide you with articles and other types of written content so that you can keep giving valuable information to your audience and still focus on running your business.
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#6 FINAL TIP: Use Other Types of Marketing
Finally, don’t count out other marketing channels and strategies. Using pay-per-click (PPC) advertising is an excellent way to expose your brand to a wider audience, as are social media marketing tools on Facebook, Instagram, and other platforms. As long as you have a top-notch message and website, the more diverse your marketing strategy, the better.
There’s nothing easy about reopening a business. But as long as you make all the necessary adjustments and come up with a great marketing strategy, you can position your company for both short-term and long-term success.
Along with following the tips above, keep looking for other ways to boost your marketing efforts, and be sure to leave room in your budget for hiring professionals who can help you in the process.
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