CTG overview:
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Purpose:
The purpose of this assignment is to seek a professional design services consultant to lead the application of human centred design principles to develop culturally sensitive & engaging SBC materials targeting women & children in Rohingya refugee camps & host community in Cox’s Bazar. The focus will be on creating content that addresses the needs & preferences of the target audience through collaborative process.

Background:
Six years into the influx, repatriation of 926,4861 Rohingya refugees back to Myanmar in near & medium term continues to be improbable & humanitarian assistance is still required across 33 refugee camps in Ukhiya & Teknaf Upazilas under Cox’s Bazar district, Bangladesh. Social & Behaviour Change (SBC) has played a crucial role in the humanitarian response, promoting uptake of essential family care practices, supporting vaccination programs & influencing shifts in addressing harmful social norms. The situation is improving in social & behaviour changes, however, to sustain the gains & promote more improvement in essential household behaviours & practices, more efforts are needed, including application of innovative ways to motivate communities to adopt & maintain essential family care, vaccinations & key behaviour practices on health, nutrition, child protection, education, WASH & social protection.
Based on key behavioral priorities & results outlined by our clients program sections, our clients Bangladesh Country Office (BCO), in its current (2022 – 2026) country program identified specific key behaviours for the wellbeing of children, women & communities. These behaviours are listed below.
In 2024 & beyond, their Social & Behaviour Change (SBC) program, will continue to focus on sustaining essential family care behaviour & practices, addressing harmful social norms, providing support during public health emergencies to mitigate disease outbreaks, as well as utilization & uptake of services in ensuring the wellbeing of the children, women & communities.
In fulfilling the SBC mandate in humanitarian & host community response, SBC, through a third party consultancy service (CTG), needs to hire a consultant who will lead the application of human centred design principles to develop culturally sensitive & engaging SBC materials targeting women & children in Rohingya refugee context & Bangladeshi community in Cox’s Bazar. Human Centred Design (HCD) is a strong collaboration method to engage the community that helps to understand reality, mobilizes the community & makes them feel connected. It requires working with the users directly & helps ensure that challenges are addressed & solutions are developed in a user / human centred way.

Summary of key functions / accountabilities:
The objective is to seek professional creative design service from a national consultant to lead the application of human centred design principles to develop culturally sensitive & engaging educational materials targeting children, women & community members in Rohingya refugee camps & host community.
The consultant, following the human centred design, will facilitate creating contents that will help our clients Cox’s Bazar field office to conduct community engagement activities more meaningfully, efficiently & effectively & add value to its work. It is expected that the human centred design will facilitate inclusive approach that will make SBC interventions more effective by ensuring local context, cultural norms & better understanding of target group needs.

Scope of work:
Conduct mapping on existing SBC materials aligned with the key behaviour practices on health, nutrition, child protection, education, WASH & social protection, identifying key actions & cultural nuances & identify gaps which needs further consultation with children, adolescents, women & men in Rohingya refugee camps & host community.
Utilize human centred design methodologies to ideate, prototype & iterate educational materials including that resonate with children, women & community members in Rohingya refugee context & host community.
Collaborate with SBC implementing partners & community leaders to gather insights & feedback throughout the design process.
Ensure the education materials promote disability inclusivity, diversity & gender sensitivity, considering the unique learning styles & preferences of children & women.
Develop prototypes & gather user feedback through testing sessions, adjusting the materials accordingly for optimal effectiveness.
Provide documentation of the human centred design process, methodologies used & rationale behind design decisions.
Deliver finalized educational materials in various formats, ensuring they are easily accessible & user friendly for the intended audience.

Key SBC behaviour matrix:

Health:
Children starts vaccination at 6 weeks of age & completed all doses within 16 months by following the EPI schedule.
Women attended 1st ANC visit on 6th week, completed at least 4 ANC visits during pregnancy.
Pregnant women seek facility delivery or delivery by skilled birth attendants.
Parents & care giver of new born know & practice all essential new born care.
Mothers who deliver at home seek post natal care for mother & new born within 72 hours.

Nutrition:
Mothers breastfeed their new born babies within the first hour of life.
Babies 0 – 6 months are exclusively breastfed.
Children 6 – 23 months receive complementary food that meets minimum dietary diversity at recommended minimum meal frequency.
Pregnant & lactating women eat enough quantity of food & maintain a balanced diet.

WASH:
Handwashing with soap at critical times.
Safe storage & use of household water management.
Parents / caregivers practice safe hygiene & sanitation.

Child protection:
Parents do not marry their girls before age.
Parents & care givers practice positive discipline & parenting.
Parents do not deploy their child in hazardous employment / labour.
Parents recognize risk for drowning & take precautionary measures to protect children from the danger of drowning.

Education:
Parents keeping children in schools.
Parents provide positive supports to their children’s learning.
Parents & teachers support boys & girl’s education & learning equally.

Project reporting:
The consultants will report to the SBC Team Lead, based in Cox’s Bazar & submit the deliverables outlined under reporting requirement.

Key competencies:
Proven experience in human centred design methodologies, particularly in the development of educational materials with a background in education, design, or a related field, with a focus on women’s & children’s issues.
Strong interpersonal & communication skills for effective collaboration with diverse stakeholders.
Demonstrated ability to integrate cultural considerations into design processes.
Previous experience working in Rohingya refugee camps & host communities.
For creative design should have at least 5 years of theoretical & practical experience in graphic design, including use of design software such as Adobe Design Premium, In Design, CorelDraw, web design tools such as Dreamweaver & Flash with UN agencies.
Sound knowledge of social protection, CRC, PSEA, child safeguarding, gender sensitivity, etc.
Working experience in development or humanitarian environment is desirable & working experience in a UN organization is an asset.
Fluency in Bangla & excellent communication in English are required.

Team management:
This role has no team management responsibility.

Further information:
For payment by CTG on due time, the Supervisor will forward the confirmation of receiving expected deliverables for the respective period.
If the consultants required to travel outside their duty station, prior approval will be required, then travel costs will be reimbursed at actuals & DSA will be provided at BDT. 2500 per day.
The consultant will be responsible to pay all taxes as per government rules & regulations.
The consultant will maintain strict confidentiality regarding any sensitive information obtained during the community consultative process
Qualified female candidates are encouraged to apply for this role.
For detailed TOR with breakdown of actual deliverables, please refer to this TOR on CTG portal.