Position type: Full time, Permanent – 37.5 hours per week. Flexible working will be considered**.**

Responsible to: Senior Digital Marketing Manager

Direct reports: None

Location: Truro, Cornwall or Remote (UK only)

Role purpose:

Are you passionate about making a difference through digital marketing? Join us as a Digital Marketing Officer and play a pivotal role in growing engagement and donations from our supporters via digital channels, with a special focus on email marketing.

In this dynamic role, you’ll be responsible for crafting and executing an email marketing strategy, improving audience segmentation, planning and implementing email journeys, and analysing results to drive continuous improvement.

During peak times, you’ll also support our digital team with creating compelling content for our website, social media channels, and paid advertising campaigns.

You’ll be part of a friendly and ambitious team, helping to make ShelterBox a global name. This role is full of variety, working with different teams within the organisation to promote best practice and upskill colleagues across the department.

Who we’re looking for:

We are seeking a results-driven, proactive self-starter with at least 2 years of experience in digital marketing, particularly email marketing. The ideal candidate will have:

· A talent for creating engaging content and a keen eye for detail.

· Strong copywriting skills with the ability to adapt tone and style for different audiences.

· A focus on outcomes, with a knack for inspiring supporters to take action.

· A good handle on data and analytics to continually improve the performance of your communications.

· An innovative mindset, staying ahead of trends to engage audiences and test new approaches.

· An interest in the world of international development.

This is a fantastic opportunity to get behind the scenes of a busy emergency disaster relief organisation and help us work towards a world where no one goes without shelter. If you’re ready to make a real impact, we’d love to hear from you!

Duties will include but not be limited to:

Strategy and planning

· Own and deliver a plan to ensure our email campaigns increase engagement, income and email penetration rates

· Develop automated email journeys, working with Fundraising teams to improve the wider supporter journey as well as seeing how events like birthdays and donation anniversaries can increase engagement and loyalty

· Focus on innovation with a willingness experiment and test new trends to increase audience reach and engagement

· Update and plan the email calendar

Delivering and improving campaigns and projects

· Oversee the implementation of a new email programme, providing advice to the Fundraising teams on best practice and how to get best results

· Collaborate with our Fundraising teams to produce email nurturing campaigns for each of our segments and create tactical emails to move supporters up the engagement ladder

· Assist with segmentation and maintaining the health of our database. As we work towards automating our processes, this may include manual handling of data from time to time.

· Drive lead generation to develop an ‘engagement-first’ audience and build a prospect pool for fundraising activity. This includes coming up with creative ideas for lead generation activities, planning and executing campaigns, and optimising points of conversion for email signs ups.

· Play an active role in our move to a new email marketing platform and CRM

· Develop a loyalty programme with exclusive content for highly engaged email subscribers

· Ensure email marketing aligns with other marketing channels and campaigns support the Digital team with compelling digital content for the website, social media and paid advertising channels as needed.

Analysis and reporting

· Build an email testing plan and share learnings with the Digital team, wider department and with International teams

· Analyse the effectiveness of our emails using inbuilt analytics, CRM reporting and tools like Google Analytics

· Share insights, findings and best practice across the department and with International teams to ensure people understand what is working well and how this can improve their areas of work

Training and supporting others

Provide training for fundraising colleagues, helping to develop their digital marketing skills, with a focus on email marketing. Share best practices, insights and advice with fundraising teams, being a source of support for them with their email marketing activities in the UK and our smaller affiliates.

Other responsibilities

· Any other duties as required which are deemed appropriate to the level and grade of the post.