We are a multi-award winning, creative and innovative organisation, with an ambition to make our mark in the mass marketing arena. We’re looking for an experienced direct marketer who is proactive, passionate and creative in their approach and who believes in creating a personal and rewarding experience for the UK public to make a difference to the lives of the world’s most vulnerable children.

The Individual Giving Manager will report into the Senior Individual Giving Manager and is responsible for delivering key Individual Giving campaigns and projects, including our stewardship retention programme via a range of direct marketing channels, in order to drive income and achieve our strategic objectives. You will also be responsible for the ongoing monitoring, continuous improvement and success of our Individual Giving campaigns that provide low risk, unrestricted income – crucial to our future growth as an organisation.

If you share our values and believe that children’s lives should not be torn apart by war, we want to hear from you.

About us

War Child, the charity for children affected by war. We are the only specialist charity for children in conflict, delivering high-impact programmes that are rebuilding lives across Afghanistan, Iraq, Jordan, Uganda, the Democratic Republic of Congo (DRC), Central African Republic and Yemen. We understand children’s needs, respect their rights, and put them at the centre of the solution – from supporting Syrian children to access education, to reintegrating child soldiers in the Central African Republic and upholding the rights of children caught up in juvenile justice in Afghanistan. We look forward to a world in which the lives of children are no longer torn apart by war. This is a vision that can only be realised through the collective actions of children themselves, communities and their leaders, organisations like War Child, governments and key decision makers.

Your role

The Individual Giving Manager will be responsible for helping to devise, and then deliver, our Individual Giving retention programme to our warm donor base – which includes Regular Giving Upgrade, Reactivation and Cash to Conversion campaigns, as well as Cash appeals, Stewardship communications and welcome journeys for new donors. You will work with a range of channels including telemarketing, email, SMS and direct mail. We are not aiming to replicate existing Individual Giving models, so you will take a bold and pioneering approach to mass marketing and stewardship, breaking down conventional barriers to achieve transformational growth.

You will be experienced in direct marketing – creating compelling propositions and content, able to plan and carry out sophisticated stewardship journeys, whilst ensuring there are robust systems and processes in place to execute superb supporter care.

You will work closely with the Acquisition team to ensure activities are optimised and integrated at all times. You will have a strong campaign management approach (from planning to evaluation) and be responsible for the ongoing monitoring, continuous improvement and success of each campaign you deliver, using data and insights to shape future campaigns and helping to grow unrestricted and sustainable income.

Your responsibilities:

• To be responsible for delivering War Child’s Individual Giving supporter retention programme, including cash and emergency appeals, warm telemarketing (upgrade, reactivation and C2C), welcome journeys and a series of engagement communications across the year. Our multi-channel approach requires a good knowledge of telemarketing, email, SMS and direct mail, as well as KPI monitoring, analysis and learning for the continuous improvement and success of the programme. You may also be required to carry out some Regular Giving acquisition activity as needed.
• To work closely with the Acquisition team and Senior Individual Giving Manager, to ensure all campaigns and supporter journeys are well planned, joined up, and motivate potential and existing supporters with a personalised and rewarding experience. This includes the planning and delivery of strategic supporter journeys, and creating new processes to ensure maximum effectiveness and efficiency across the programme.
• Monitor income and expenditure for each campaign you deliver against targets and budgets, and provide regular reports and updates on progress and performance (including the attrition of donors).
• Draw on fundraising knowledge and expertise to support the Senior Individual Giving Manager and Head of Individual Giving with the overall supporter retention strategy, including making key recommendations on targets, opportunities for growth, scale back, and spend needed, while considering the external environment / trends across the sector, audience insight and campaign learnings – helping to influence strategic decisions on future investment.
• Ensure excellent stakeholder and agency management, so that War Child is in a strong position to motivate sector specialists to engage with our brand and form long-term relationships.
• To maintain an up to date knowledge of current activities at War Child and be an advocate of the War Child brand.
• Work closely with the Fundraising Compliance Manager and other key team members to ensure that all marketing activity is in line with compliance regulations set by the IOF, DMA, ICO, Fundraising Regulator and GDPR legislation.
• Contribute to creating a culture committed to the safeguarding of children and adults, and compliant to WCUK’s Child Safeguarding and Adults at Risk Policies.

These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the post.

You are:

• An experienced Individual Giving fundraiser, with demonstrable knowledge of mass market channels, supporter retention campaigns and direct marketing principles, ideally gained within an international development or humanitarian NGO setting so you can present War Child’s work with authority.
• Someone with a proven track record of successful fundraising results, maximising the potential income across every campaign you are responsible for, and delivering against income targets to budget and on schedule.
• Analytically and numerically strong, and confident in using Excel. Able to take an evidence-led approach to enhancing performance, by analysing data patterns and trends (including the attrition of donors), and using a range of KPIs to monitor and predict performance.
• An excellent copywriter, someone who is passionate and experienced at crafting compelling direct marketing copy, creative and journeys for Individual Giving donors.
• Experienced at using a relational database to support and report on fundraising activity, using insight and analysis to identify opportunities.
• An excellent communicator with strong relationship-building skills internally and externally.
• An excellent multitasker who can prioritise a demanding and varied workload efficiently.
• Someone with a good understanding of the principles of fundraising regulation and GDPR, and its implications for fundraising policy and practice.
• Highly organised, process driven, proactive and have an excellent eye for detail.
• Willing to work outside of normal working hours where needed, in response to emergencies.

All candidates for roles based in London are required to have the right to work in the UK.