Each year, a lot of resources are spent trying to modify human behaviour. While some intervention strategies are successful, many fall short of their intended goals. Research shows that those interventions most likely to achieve desired outcomes are based on a clear understanding of the targeted health behaviours and the environmental context in which they occur. Social and Behaviour Change Communication (SBCC) has been successfully used by various health promotion programs to improve the well being of target populations. It is a systematic and well-planned process that motivate people to adopt and sustain health promoting behaviours and lifestyles.

IDEAL Public Health and Development Consultancy (IPHDC), has planned a training aimed at improving the capacity of service providers, planners and decision makers of health-oriented programs to establish responsive Social and Behaviour Change Communication (SBCC) programs.

When is the training?

15th to 19th April 2024

Who should attend this training?

Program managers and officers of health-oriented programs.

What are the key aspects of the training?

• Introduction to Social and Behaviour Change Communication (SBCC).
• Understanding dynamics of health and human behaviour.
• Understanding audiences for SBCC through needs assessment.
• Strategic design and planning of SBCC program.
• Developing and pretesting messages and communication materials.
• Implementing and monitoring SBCC program.
• Evaluating the impact of SBCC programs.

What is the main training objective?

To build the capacity of trainees for improving health outcomes through targeted communication strategies aimed at positive behavior change among key populations.

What learning approach and language will be used in the training?

The training delivery method includes interactive online sessions, PowerPoint presentations, articles, publications, documentaries, quizzes and assessments.

For more information, send an email to training@iphdcinternational.org or call +254 (20) 2345572.